臺灣環保標章制度與企業經營績效之模式

本研究目的在於確認臺灣環保標章制度與企業經營績效之間的關係，相關研究內容含有確認『環保標章制度』之因素、確認『企業經營績效』之因素，以及建構以上兩因素之間的模式。本研究針對全國390家已向行政院環保署申請環保標章企業寄發問卷，並實施兩次電話催收，共回收195份問卷，但有效問卷為155份（40%），填答者多為主管人員。本研究使用結構方程模式確認因素之間的關係並建構模式。研究結果發現，環保標章宣傳與推廣對企業經營績效相關因素均為負向關係，除環保績效無顯著性及對到銷售績效路徑被刪除外，與其他因素均有顯著關係；相對來看，環保標章驗證標準與程序對營運績效、環保績效及財務績效均有極顯著正向影響。本研究建議未來仍能有整合型的研究團隊加以追蹤比對所建構出來的模式。

關鍵字

環保標章制度；企業經營績效；因素分析；結構方程模式

並列摘要

The purpose of this study is to confirm the relationship between eco-labelling system and operation performance of business in Taiwan. Research contents are included confirmations on the factors of eco-labelling system, factors of operation performance of business, and the model construction for above two factors. This study sent 390 questionnaires to the business which were applied eco-labelling from Environmental Protection Agency of Executive Yuan in Taiwan, and two times follow-up on questionnaire return remind by phone, then returned 195, and 155 were valid samples (40%), and most respondents were managers. This study applied structural equation modeling to confirm factors' relationship, and constructed the model. We found that promotion and extension of eco-labelling were all in negative relationships toward operation performance of business; except no significant effect on eco-performance, and removed the path toward sale performance, promotion and extension of eco-labelling had significant effects on the other factors. On the other hand, identification standard and procedure of eco-labelling had extremely positive significant effects toward operation performance, eco-performance, and financial performance. This study suggested an integrate research team can trace and compare this constructed model in the future.

並列關鍵字

Eco-labelingSystem ； Operation Performance of Business ； Factor Analysis ； Structural Equation Modeling (SEM)

國際替代計量

臺灣環保標章制度與企業經營績效之模式

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