2017世界大學運動會對主辦城市影響之研究

本研究目的旨在探討2017年臺北舉辦的世界大學運動會所為主辦城市帶來經濟、社會文化、實質環境與運動觀光發展等方面的正、負面影響。研究對象為2017世界大學運動會之參加者與觀眾以及來臺觀光的外國旅客。本研究以文獻分析法，蒐集相關資料與過去學者研究的成果作為本研究推論之依據，並且將所蒐集的資料文獻加以整理、歸納、分析、解釋本研究相關的課題。在世大運期間106年8月來臺旅客共計909,381人次，比105年八月同期增加9.16%。超過50個國家、237位國外媒體採訪，近1000則的新聞報導，在門票和週邊商品則銷售接近3000萬。香蕉、牛肉麵、鹽酥雞以及超商門市的冷藏飲品、常溫飲料、冷凍品，還有古早味零食最熱銷。這次舉辦世界大學運動會為我國帶來許多經濟效益，還可以帶來知名度、改變形象與吸引觀光客來臺，讓臺灣在國際上被看見與認識。

關鍵字

世界大學運動會；運動觀光

並列摘要

This study aims to explore the positive and negative impacts of economy, social culture, environment and sport tourism upon the hosting city that organized the 2017 Universida. The subjects were 2017 Universida participants, and tourists who came visiting the Games. The literature reviews were managed to collect related information and were compared with previous studies to generate the appropriate answers for the study. The collected data were then organized, induced, analyzed and interpreted based on the research problems. According to the data, there were 909381 tourists visiting Taiwan in August 2017. It was estimated to increase 9.16% of visiting rate than 2016 August. Over 50 countries, 237 foreign journalists had visited Taipei, and almost 1000 related News were released. The ticket and souvenir sales had generated almost 30 million New Taiwan Dollar. Banana, beef noodle, fired salty chicken as well as the frizzing and room temperature drinks, and traditional snacks were most welcomed. The host of 2017 Universida has brought considerable benefit to Taiwan. It also increases awareness, improves image, and attracts tourists thus enables Taiwan to be seen and recognized in the world.