A Study of Leisure Traveling Needs on Cable Car in Beitou Area

北投地區纜車休閒旅遊需求之研究

李世昌(Shish-Chang Lee) ； 吳鳳儀(Feng-Yi Wu) ； 趙嘉裕(Chia-Yu Chao) ； 呂謙(Chien Lu)

《休閒產業管理學刊》 2卷1期 (2009/04) Pp. 1-13

https://doi.org/10.6213/JLRIM.2009.2(1)1

摘要

本研究以北投地區之居民與遊客爲研究對象，探討正在規劃的纜車休閒旅遊需求之差異。運用次數、百分比、因素分析、單因子多變量變異分析所得資料。休閒旅遊需求因素分析發展爲「交通」、「膳食」、「服務」、「休閒設施」與「空間」。研究結果顯示：男性比女性更同意在「交通」與「空間」的觀點，當地居民比遊客與更同意在「交通」與「服務」的觀點，學生比自由業更同意在「休閒設施」與「空間」的觀點，大專院校比高中職（含）以下更同意在「交通」、「服務」與「空間」的觀點，均達顯著差異。建議改善交通狀況，營造乾淨膳食環境，重視休閒旅遊服務品質，注重休閒設施的維護與美觀，促進休閒旅遊空間的發展，以利纜車休閒旅遊的發展。

關鍵字

北投地區 ； 纜車 ； 休閒旅遊需求

並列摘要

The subjects of this study were selected among local residents and tourists around Beitou area for the discussion of differences in leisure needs on the under planning project-traveling by cable car. Collect data were processed by frequency, percentage, factor analysis and MANOVA. Factors of leisure needs were ”traffic”, ”meals”, ”service”, ”leisure facility” and ”space”. The results indicated as follows: in respect of leisure needs, male were more agreeable with ”traffic” and ”space” than female; local residents were more consenting to ”traffic” and ”service” than tourists; students agreed with ”leisure facility” and ”space” rather than freelance workers; subjects with college education background would be more willing to accept ”traffic”, ”service” and ”space” than those with high school or below education background. All the above results had gained significant differences. In favor of the development of traveling by cable car, it is suggested to improve traffic situation, create a clean environment for meals, put emphasis on service quality and always pay much attention on the maintenance and appearance of leisure facilities.

並列關鍵字

Beitou area ； Cable Car ； traveling leisure needs

參考文獻

Beitou District Office, Taipei City

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