日本銀髮族養生保健產業發展：需求面觀點的分析

The Needs Analysis for the Development of Wellness and Health Promotion Industry in Japan

劉家勇(Chia-Yung Liu)

《長庚人文社會學報》 8卷2期 (2015/10) Pp. 301-345

摘要

本研究透過對日本銀髮族的特質、消費特性及養生保健產業的發展作需求面觀點的整理與爬梳。採用文獻研究法（Documentary Research Method），藉由相關文獻的蒐集、整理與分析，獲得日本銀髮族養生保健產業的發展梗概。研究發現日本銀髮族依據其特質可分為「樂工」及「樂活」，並與養生（含醫療與心靈服務）及保健（含休閒娛樂旅遊與教育）交叉出相關可能的產業。討論與結論指出，日本的養生保健產業，區分為一般、漸衰和需照護銀髮族之需求，同時，透過「養生」（含醫療與心靈服務）與「保健」（含休閒娛樂與教育）相關產業的發展，使銀髮族能享有更好的生活品質。

關鍵字

日本 ； 銀髮族 ； 養生保健

並列摘要

This research explores the nature of Japanese old people and their consuming features. We can examine the development of wellness and health promotion industry in terms of demand side analysis in Japan. Documentary research method is adopted in the research. The findings include: First, the needs of consuming of Japanese old people relate to their characteristics and shopping models. Second, Japanese old people can be categorised into two groups. One is the ＂Le-Gong＂ (Cheerful worker), the other is the ＂Lo-Has＂ (Cheerful life). Meanwhile, each of the categories has several sorts of industries and businesses in the wellness and health promotion industry. To meet the needs of the elderly people, the wellness and health promotion industry provides miscellaneous services to the elderly who are in healthy stage, mezzanine stage, and long-term care stage. Moreover, the development of the wellness and health promotion industry is significant to the prosperous ＂silver economy＂ in the aging society.

並列關鍵字

Japan ； Old People ； Wellness and Health Promotion Industry

參考文獻

(2012)。金領銀髮族。天下雜誌。504，61-86。

池田光子(2012)。養生思想的轉折點─中井履軒『老婆心』的周邊。明道日本語教育。6，63-74。

吳建明(2010)。莊子養生哲學之修道工夫內涵探究。人文研究期刊。8，147-170。

徐慧娟、張明正(2004)。臺灣老人成功老化與活躍老化現況：多層次分析。臺灣社會福利學刊。3(2)，1-36。

涂豐恩(2010)。評陳秀芬，《養生與修身─晚明人文的身體書寫與攝生技術》。新史學。21(2)，251-256。