頭城鎮發展海洋休閒活動之現況研究

The Analysis of Current Development of Marine Leisure Activities at Toucheng Town of Taiwan

陳妙青 ； 林杏麗 ； 高興一 ； 林昭光

《海洋休閒管理學刊》 3期 (2011/09) Pp. 118-129

https://doi.org/10.29852/JMLM.201109.0009

摘要

【目的】頭城鎮海岸線長約28公里，擁有發展海洋休閒活動的條件，進而探討頭城鎮海洋休閒活動發展之歷史背景、現況、危機與轉機，藉此提供研究結果給予相關單位於推展海洋休閒活動之參考。【方法】本研究方法採文獻分析法、歷史研究法，並用訪談法與觀察法為輔，得知頭城鎮海洋休閒活動的現況。【結果】經綜合分析上述研究方法，所得結果如下：一、宜蘭縣頭城鎮烏石港漸漸從傳統漁港轉型為休閒漁港、國道5號（雪山隧道）開通帶動地方交通便利性，提昇遊客到訪的意願，進而為頭城鎮帶來觀光商機的有利條件。二、頭城鎮海洋休閒活動資源如下：（一）港澳水域的衝浪、海泳、飛行傘、獨木舟。（二）烏石港的生態賞鯨、龜山島登島觀光、防波堤釣魚。（三）竹安河口的風帆船、河釣。三、改善海洋休閒活動環境是目前政府及地方積極推動的目標，依專家訪談結果發現以下限制：（一）國人親水觀念缺乏。（二）當地漁民與業者的配合。（三）海洋休閒活動須有專責的主管機關推動。（四）不利推展海洋休閒活動之相關法令修訂。（五）開發海洋休閒遊憩資源相關研究調查。（六）水域運動之推廣模式與商業行銷技術之導入。（七）海洋休閒相關課程應納入學校教育。四、宜蘭縣頭城鎮觀光資源甚多，但季節問題造成冬季遊客甚少、水上活動除衝浪外，幾乎完全停止。故，如何發展具有地方特色及豐富性的遊程設計，進而帶動地方產業發展，提升觀光旅遊人潮。【結論】頭城鎮交通便利，海洋休閒活動資源豐富，如能將危機轉化成有利機會，結合地方特色，並配合產官學共同合作推動，實現「北頭城、南墾丁」的理想。

關鍵字

海洋休閒活動 ； 烏石港 ； 龜山島 ； 雪山隧道 ； 國道5號

並列摘要

The purpose of this research is to investigate Toucheng Town's development history, current situation, crisis, and how it turnaround in its consequent marine leisure activities with its perfect given condition of 28 km coastline, in order to provide important references to relevant government units in promoting marine leisure activities.In this research, for obtaining the current status of marine leisure activities in this town, we adopt the methodology of documentary analysis, historical research; accompany with the supplementary measures by means of interviews and observation.After the comprehensive analysis of above research and investigation, the valuable reference results are shown as follows:1. Toucheng Town has gradually transformed from a traditional fishing harbor to a recreational fishing harbor in Yilan County of Taiwan. The construction and opening of the road of National Freeway No. 5 (Hsuehshan Tunnel), not only offers the convenience of local transportation, but also promotes the willingness of visitors to come, as well as brings favorable conditions for its tourism opportunities. 2. Toucheng Town currently provides all sorts of marine leisure recreations such as: (a) Surfing, sea swimming, paragliding, and canoe in the water area of harbor. (b) Eco whale watching at Wushih-Harbor, landing tour at Turtle Mountain, and breakwater dam fishing. (c) Wind-Sailing and fishing at Jhuan-River entry.3. Aggressively to improve the environment of marine leisure activities has always been taken into consideration and has been the main target by both Government and Local Government. However, according to the results of interviewing the experts, the speed of this development has been limited by the following conditions:(a) People lack the concept of affection and attachment to the water. (b) The degree of cooperation between local fishermen and the industry. (c) Marine leisure activities must be initiated and promoted by suitable and responsible authority. (d) Unprofitable relevant laws must be amended related to marine leisure activities. (e) The precision of resource-related research studies must accelerate in developing marine leisure and recreation. (f) The necessity in promoting patterns of Water Movement and the induction and introduction in the marketing techniques o f commercial. (g) Marine leisure-related courses need to be included in school formal education.4. In fact, Toucheng Town owns prolific resources of tourism in Yilan County. However, all activities are completely stopped except surfing due to the weather in the winter. Therefore, how to develop marine leisure activities with local characteristics and richness of tour itinerary design, as to promote the development of local industry and the tourism will be the first priority. In conclusion, Toucheng Town has the advantages both in convenient transportation and thriving resources of marine leisure activities. If it can take this beneficial opportunity at this critical time by modifying its adverse conditions mentioned above, combine together with local characteristics, the cooperation among the industry, government, and schools. The ultimate goal-”Toucheng Town in the North, Kenting in the South” will be definitely realized soon.

並列關鍵字

marine leisure activities ； Wushih-Harbor ； Turtle Mountain ； Hsuehshan Tunnel ； National Freeway No.5