國小網頁視覺設計對兒童吸引力之探討

數位時代的兒童喜愛透過網路學習、娛樂及社交，運用資訊科技已成為必備的關鍵能力。學校網頁視覺設計能否符合兒童認知發展，營造樂於使用的視覺環境，成為網站成功與否的關鍵。本研究以田口品質工程的概念為基礎，採便利取樣方式，以桃園縣瑞塘國小學童為研究對象，透過階段性問卷調查，分析對兒童具有吸引力的網頁視覺設計及風格意象。研究發現，兒童認為以單欄式、高彩度鮮豔色系、循序動態、圖文比例3:1～5:1為基本型式，並搭配圖片背景，文字型、圖示型、圖片型三種混合運用的按鈕連結，以及童體字型樣式，此種設計形態的網頁較具有吸引力，也較受到喜愛。設計因子「按鈕連結」與「背景樣式」，是影響網頁意象風格、吸引力及偏好的關鍵因素。

關鍵字

田口實驗法；吸引力；兒童；視覺設計；網頁視覺設計

並列摘要

Children live in the world of information. They enjoy learning, entertainment, and interacting with friends via the Internet. The skills of using information technology have become essential abilities for life. The critical factors to determine whether a school website succeeds or not lie in corresponding with children's cognitive development and perception of friendly visual environments. Based on the concept of Taguchi Method, the current study adopts the approach of convenient sampling of participants by distributing questionnaires to children at Ruey-Tarng Primary School in Taoyuan County, to investigate the extent to which the visual design and style image of a webpage attracts children. The results indicate that children prefer webpages with the following primary characteristics: one-column, high and opposite chromaticity, sequential animation, font-graphics ratios of 3:1 to 5:1, mixed usages of text, logo, picture icons, and usages of comic fonts. These characteristics of web designs can increase the levels of aesthetic attraction as well as preference among children. The designs of icon and background style are the key elements to determine the style image, attractiveness of, and preference for the webpages.