金門地區遊樂園建置之可行性研析

一個景點觀光競爭力的組成當中，遊樂園的引入與否扮演著一個重要的角色，對於增加景點當地活動豐富性以及吸引特定市場區隔遊客皆有其實質效果。此外，過去數十年來隨著生活與經濟水準的提升，國人對於日常生活的休閒活動也益加重視，使得參訪樂園的休閒方式也廣泛受到歡迎，也造就了國內多種主題樂園的興起。然離島地區受限於地理位置的關係，一直以來相當缺乏類似的樂園建置，除無法滿足當地居民的休閒與遊樂需求外，對於觀光旅遊來說似也缺少了一個具特色的主軸發展。有鑑於此，本文主要探究在金門地區建置地區性小型遊樂園的相關可行性分析，聚焦在最重要的市場需求分析及財務分析模擬。透過實際的市場來源分析以及合理的模式參數假定來進行推敲與試算，最終本研究發現雖然在貨幣效益方面金門常住居民人數以及遊客量現階段尚無法支持一個遊樂園的營運，但若同時考量非貨幣效益諸如平衡城鄉差異、居民休閒效益、發展觀光亮點、善用當地閒置資源等等，金門遊樂園之建置在未來或具有其發展的切入點，可同時兼顧居民休閒以及遊客觀光的雙重需求。

關鍵字

遊樂園；主題特色；市場需求分析；財務分析模擬；離島觀光

並列摘要

The establishment of a theme amusement park may increase richness of activities and attract segmented tourists. In addition, a theme amusement park also plays a significant role while evaluating the tourism competiveness of a destination. In the last decade, residents in Taiwan have valued the importance of leisure activities in their daily routine due to the improvement of life and economic standards. Visiting the amusement park has also become a very popular leisure activity in Taiwan and resulted in the development of multiple parks. However, coastal islets lack such constructions because of the limitation of geographical locations. In such cases, residents have limited leisure choices and tourists lack alternative activities during tours. This study aims to address a feasibility analysis of a local small amusement park in Kinmen with research focusing on the market demand analysis and financial outcome simulations. Through the analysis and simulation, in terms of historical data and also plausible parameter assumptions, the results of this study show that current operation of an amusement park in Kinmen is not sustainable based on the monetary indices. Nevertheless, with the consideration of non-monetary benefits, such as balancing differences between city and county, increasing leisure choices of residents, developing tourism spots, and rejuvenating idle resources, the establishment of an amusement park in Kinmen may find its feasibility in light of needs from both residents and tourists.