大專院校棒球隊隊員行為傾向之研究

A Study of Behavioral Inclinations of the Collegiate Baseball

伍木成(Mu-Cheng Wu) ； 曾智檉(Chih-Cheng Tseng) ； 何篤光(Tu-Kuang Ho)

《運動與觀光研究》 2卷2期 (2013/06) Pp. 35-47

https://doi.org/10.6198/Sports.2013.2(2)4

摘要

本研究主要以計畫行為理論探討大專院校棒球隊球員行為傾向。以北中南大專院校棒球代表隊球員為研究對象，採立意抽樣方式抽取350位大專院校棒球隊球員為研究樣本進行問卷調查，總計回收350份，回收率達100%；而有效問卷數量為273份，有效問卷達78%。研究結果顯示：（一）主觀規範對態度有顯著影響（二）主觀規範對行為意圖無顯著影響（三）態度對行為意圖無顯著影響（四）知覺行為控制對行為意圖無顯著影響（五）習慣對行為意圖有顯著影響。研究結果期能供相關單位未來於推展大專棒球運動時之參考。

關鍵字

態度 ； 主觀規範 ； 知覺行為控制

並列摘要

This study primarily uses the theory of planned behavior to explore the behavioral inclinations of collegiate baseball players. The study focuses on the players of collegiate baseball teams as research subjects. Purposive sampling was used in this study. In total, 350 copies of questionnaire were issued and with a 100% response rate and 273 valid copies, achieving a valid retrieval rate of 78%.Research results indicate that (1) Subjective norm has a significant influence on users' attitude; (2) Subjective norm has no significant influence on behavioral intention; (3) Users' attitude has no significant influence on behavioral intention; (4) Perceived behavior control has no significant influence on behavioral intention; (5) Sport habit has a significant influence on behavioral intention. The results are expected to serve as a reference for the promotion of collegiate baseball sport.

並列關鍵字

Attitude ； Subjective Normative ； Perceived Behavior Control