大學生參與休閒運動之策略分析

Students' Participation in Recreational Sports Strategy Analysis

吳勤榮(Chin-Jung Wu) ； 謝屏雲(Ping-Yun Hsieh) ； 辛佳琪(Chia-Chi Hsin)

《運動與觀光研究》 3卷2期 (2014/06) Pp. 31-44

https://doi.org/10.6198/Sports.2014.3(2).31-44

摘要

本研究旨在以文獻探討方式，瞭解大學生學生參與休閒運動之現況，而主要的研究目的是探討大學生從事休閒運動，參與休閒運動所獲得的效益及所遇到的阻礙因素，對目前大學生的休閒運動的動機及態度、選擇方式和類型、涉入及體驗等，以SWOT分析方式進行大學生休閒運動今後發展策略的趨勢分析，提出建議，供學校或相關單位作為推行大學生休閒運動之參考，研究顯示大學生因經濟、性別、興趣、能力及成就、認知和滿意、家庭和同儕、場地設施、網路等均是休閒運動時阻礙及考量的因素。因此建議：1.補助成立休閒運動社團，提升大學生參與各類休閒活運動。2.加強休閒運動社團的認知，提供休閒運動諮詢與服務。3.重視同儕關係及團體，使休閒運動因同儕效應而選擇多元性提高。4.加強休閒運動課程及師資，教導如何涉入休閒運動及體驗休閒運動。5.建立各個層面休閒運動價值觀，使休閒運動的行為建立，大學生要從認識自己的價值開始。6.休閒運動納入各級運動賽事，擴大各層級學生和全民參與層面。

關鍵字

休閒運動 ； 參與動機 ； 休閒效益 ； 阻礙因素

並列摘要

The objective of our research is to understand if the sports activity is one of the college student's leisure options by analyzing the multiple studies. Our primary focuses include whether the college students consider the sports activities as leisure activity, what leisure benefits the sport activity brings them and what obstacles they may encounter during sports participation, any motivations to choose sports as their leisure than the other options, what types of sports they prefer, and what their experiences are with sports. Applying SWOT's method to analyze the future trend of college students' sports related leisure activity, we propose the followings for the colleges or any organizations to promote the sports activity to the college students as their leisure activity. Our research show that their financial status, the gender difference, individual interests, individual capability, personal satisfaction, understanding, support from family and peers, availability of facility, and internet networks are all the influencing factors for one to participate or not in sport activities as their leisure. We suggest the followings to promote/ encourage the sport activity: 1) Develop the sport activity social club to promote the participation, 2) publicize the benefits of sport activity and provide counseling services to answer individual concerns, 3) Understand the influence of their peers or organization and promote activities suitable for group's participation, 4) provide the sport classes and faculty to educate the students how to participate and what to experience from sport leisure activity, 5) establish the acknowledgement and appropriate values of sport activity individually and multidimensional, 6) Include leisure sports in the competitive sport events nationally and locally to encourage the participation from everyone.

並列關鍵字

Recreational Sports ； Motivation ； Leisure benefits ； Obstacles