運動員認同對行為影響之研究

The Effects of Athletic Identity on Exercise Behavior

何篤光(Tu-Kuang Ho) ； 吳政隆(Cheng-Lung Wu)

《運動與觀光研究》 3卷2期 (2014/06) Pp. 62-73

https://doi.org/10.6198/Sports.2014.3(2).62-73

摘要

本研究目的是探討在計畫行為理論的架構中，運動員認同對運動行為的影響。研究對象為全國國、高中之運動社團成員，並以立意抽樣之問卷調查方式進行採樣；總計發放220份問卷，回收210份，回收率為95.4%，剔除無效問卷5份，可使用問卷為205份，有效問卷率為97.6%。資料處理以AMOS19.0進行資料分析。研究結果顯示：一、主觀規範對意圖未達顯著影響。二、態度對意圖有顯著正向影響。三、認知行為對意圖未達顯著影響。四、認知行為對行為有顯著正向影響。五運動認同對意圖未達顯著影響。六、運動認同對行為未達顯著影響。七、意圖對行為有顯著正向影響。

關鍵字

觀光休閒 ； 產業轉型 ； 消費者接受度

並列摘要

The purpose of this study was to investigate the effects of athletic identity on exercise behavior within the Theory of Planned Behavior. By purposive sampling, the samples were members of sports club at junior and senior high schools in Taiwan. The total sampling number of the study was 220 with 205 valid questionnaires; the effective response rate was 97.6%. The analysis of collected data was undertaken by performing Structural Equation Modeling (SEM) with AMOS19.0. The results indicate; 1) subjective norm does not have a significant influence on behavioral intention; 2) Attitude has a significant influence on behavioral intention; 3) perceived behavioral control does not have a significant influence on behavioral intention; 4) perceived behavioral control has a significant influence on behavior; 5) athletic identity does not have a significant influence on behavioral intention; 6) athletic identity does not have a significant influence on behavior; 7) behavioral intention has a significant influence on behavior.

並列關鍵字

sport clubs ； theory of planed behavior ； athletic identity