消費者行為與飯店美學經濟關聯研究

The Relationship Between Consumer Behavior and Hotel Aesthetic Economics

張庭彰(Ting-Chang Chang) ； 張育嘉(Yu-Chia Chang) ； 尤儷玲(Li-Ling Yu)

《運動與觀光研究》 8卷1期 (2019/12) Pp. 25-39

https://doi.org/10.6198/Sports.201912_8(1).0003

摘要

近年來，台灣的飯店產業面對全球性的競爭，面對產業的發展造成直接的威脅，國內的飯店要在面對高度的競爭環境下想要脫穎而出，可以朝時尚精品飯店的風格，發展出別具一格的風格特色，以吸引旅客的駐留因此本研究以某精品飯店的消費者為研究對象，目的為探討美學經濟與消費者行為之相關性。本研究利用相關分析，證實美學經濟與消費者行為之間呈現顯著正向關，意味著對消費者而言，美學應用於精品飯店上，具有加分的效果，在設計熱潮的誕生之下，許多企業跟上趨勢，不僅僅是外觀上的美感，高度服務性質的住宿服務業，美學勞務也成為關鍵，若能使服務人員在消費者心中留下印象，充分的專業與細心的服務也是美學經濟中所講求的美感，和留住客戶的策略之一，當消費者感受到飯店的用心經營，在住宿的整體過程中，也會對飯店產生信任感，對於住宿的滿意度和住宿意願也有提高的效果。

關鍵字

美學經濟 ； 消費者行為

並列摘要

In recent years, Taiwan's hotel industry has faced global competition and faced a direct threat to the development of the industry. Domestic restaurants have to stand out in the face of a highly competitive environment and can develop towards the style of fashion boutique hotels. Unique styles to attract visitors. Therefore, this study is based on the consumers of a boutique hotel to explore the relevance of aesthetic economy and consumer behavior. This study uses relevant analysis to confirm that there is a significant positive relationship between the aesthetic economy and consumer behavior, which means that for consumers, aesthetics is applied to boutique hotels with extra points. Under the birth of the design boom, Many companies keep up with the trend, not only the aesthetics of appearance, the highly service-oriented accommodation service industry, but also the aesthetic service. If the service staff can make an impression on the consumers, the full professional and careful service is also aesthetic. One of the strategies of the economy and the strategy of retaining customers, when consumers feel the heart of the hotel, in the overall process of accommodation, they will also have a sense of trust in the hotel, as well as accommodation satisfaction and accommodation will also have Improve the effect.

並列關鍵字

Aesthetic Economics ； Consumer Behavior