穿鑿附「本草綱目音樂」會？以混搭的溝通理論反思「靈芝」國樂化的組裝過程

Crafting the 'Compendium of Materia Medica Concert': A Mixed Communication Theory Reflection on the Assembly Process of 'Lingzhi' into Traditional Music Concert

安勤之

《人文社會與醫療學刊》 10期 (2023/05) Pp. 75-108

https://doi.org/10.6279/JHSSM.202305_(10).0004

摘要

「靈芝的好壞在多醣體」的廣告讓靈芝成為臺灣家喻戶曉的健康食品。但靈芝轉化成為一場混搭藝術展演、科普推廣的國樂音樂會，則是稀有的事情。本文從維根斯坦（Wittgenstein）的語用學、人類學者貝特森（Bateson）的心智生態學、社會學者高夫曼（Goffman）的構框分析、科技人類學者拉圖（Latour）的社會技術網絡，搭配Small的「音樂化」（Musicking）概念，探討相關行動者如何共同建構靈芝成為另類「國樂」表演的過程，以關係論底下重視脈絡與意義生成的視角探討指揮家與科學家如何以音樂向企業主與閱聽人進行溝通，促成舉辦了多場本草綱目音樂會。本文採用扎根理論的精神，利用在地辭彙，指出行動者運用了穿鑿、附會、導聆、詞義聯結、自圓其說、因地制度等策略以進行溝通，召募不同行動者投身參與靈芝轉譯過程，營造出科學教育、音樂展演與商業活動的共鳴。

關鍵字

關係論 ； 音樂社會學 ； 中藥與轉譯 ； 心智生態學 ； 科技與社會研究

並列摘要

The advertisement "The Good and Bad of Lingzhi Lies in Polysaccharides" has made Lingzhi a household name in Taiwan as a health food. However, it is quite rare for Lingzhi to be transformed into an eclectic art performance combined with a science popularization event and a national music concert. This article draws on Wittgenstein's pragmatics, anthropologist Bateson's ecology of mind, sociologist Goffman's frame analysis, and anthropologist Latour's social-technical network, along with Small's concept of "musicking," to explore how various actors collaborate to construct Lingzhi as an alternative national music performance. From a relational perspective that emphasizes context and meaning generation, this study investigates how the conductor and the scientist communicate with entrepreneurs and audiences through music, leading to the organization of several "Compendium of Materia Medica" Concerts. Adopting the spirit of grounded theory and using local vocabulary, this article points out that the actors involved employed strategies such as association, allegory, guided listening, semantic linkage, self-justification, and contextual adaptation for communication. These strategies engaged different actors in the translation process of Lingzhi, creating resonance among scientific education, musical performance, and commercial activities.

並列關鍵字

relationalism ； sociology of music ； traditional Chinese medicine and translation ； ecology of mind ； science ； technology and society studies