組織學習、策略導向、創新與組織績效關係之研究

A Study of the Relationships among Organizational Learning, Strategic Orientation, Innovation and Organizational Performance

鄭安欽(An-Chin Cheng) ； 劉春初(Chun-Chu Liu) ； 吳振維(Jen-Wei Wu)

《台灣首府大學學報》 2期 (2011/09) Pp. 97-124

https://doi.org/10.6607/BTSU.2011.2.5

摘要

組織學習和資源基礎觀點以及市場導向在組織績效和創新上的概念已受到相當大的關注。因此，本研究目的在探討顧客或廠商為焦點是否會驅動企業創新的能力。並研究組織學習與資源基礎論以及市場導向之間的影響關係。提出可實證的架構以驗證資源基礎論和市場導向對組織績效的影響關係。本研究調查資料是來自多國籍企業的52位經理人。使用相關分析與多元回歸分析探討變數彼此間的影響關係。研究發現：組織學習在資源導向以及市場導向有重要的影響。創新對於提升組織績效有顯著的正向影響。故管理階層應該積極鼓勵讓員工持續學習、批判性地評估流程、顧客的外部需求以及競爭對手的技術。

關鍵字

組織學習 ； 資源基礎觀點 ； 組織績效

並列摘要

The notion of organizational learning has received a great deal of attention. The resource-based view (RBV) and market orientation have independently received notable attention in the management and marketing literatures. The research examines the relationships among organizational learning and the RBV and market orientation. It presents an empirically testable framework that investigates the relationship that RBV and market orientation have with organizational performances. Data were collected from 52 senior executives in Taiwan. Correlation analysis and multi ple regression analysis were applied to explore their relationship. Findings show that preliminary evidence provided that organizational learning plays a significant role in influencing market and resource orientation, and innovation has significantly positive influence on enhancing the organizational performance. Management should encourage and enable their employees to learn continuously and to critically evaluate their processes. Thus, they will be able to proactively preserve and enhance their capabilities by reducing the likelihood of ignoring the potential of emerging trends and practices.

並列關鍵字

Organizational Learning ； Resource-Based View RBV ； Organizational Performance