從永續觀光與旅遊地生命週期觀點論述九份地區觀光再發展策略

The Research on Tourism Redevelopment Strategy of Jiufen Area from the Perspective of Sustainable Tourism and Tourism Destination Life Cycle

張軒瑄(Hsuan-Hsuan Chang) ； 林俐吟(Li-Yin Lin)

《休閒與遊憩研究》 5卷1期 (2013/01) Pp. 1-31

https://doi.org/10.6157/2013.5(1).1

摘要

九份，曾因電影「悲情城市」和藍山咖啡廣告等媒體的推波助瀾之下，為九份帶來前所未有的全新商機，但大量觀光人潮卻對當地的環境與社會造成負面衝擊，本研究透過旅遊地生命週期與觀光影響衝擊理論來探討九份地區觀光發展的永續性，分別從九份地區之觀光業者、居民、公部門管理單位與外來遊客四方面來探討該地區之觀光發展所造成之衝擊與未來發展之永續性。研究結果顯示，從旅遊地生命週期可推估現階段的九份，在經濟層面的上已處於停滯階段；而實質環境層面也面臨走向衰退階段，環境承載量已趨近飽和甚至呈現瀕臨超載之情況，並直接影響到遊客滿意度與遊客人潮的流失。而政府方面對於九份的觀光推廣上並未注重社會文化層面上的發展，以至於九份在社會文化層面仍處於參與階段，民眾對於九份文化僅有初步認識。如何保有並增加九份吸引力、未來將如何改善現有問題達到永續經營的目標九份必須努力的方向。

關鍵字

永續觀光 ； 旅遊地生命週期 ； 觀光衝擊

並列摘要

Jiufen is quite famous for its tourism industry due to the movie ＂City Of Sadness＂ and the commercial advertisement of the Blue Mountain Coffee. The tourism industry created a very positive impact on its economic development and made JiuFen become a famous tourism destination. Meanwhile, a town, JinFen, also suffered lots of negative impacts due to the development of Tourism. Due to this, the main study purpose is to investigate the sustainability of tourism development in Jiufen area based on the ＂Tourism Destination Life Cycle Theory＂ and ＂Tourism Impact Theory＂. The tourism impacts and the possibility of sustainable tourism development in Jiufen area will be discussed from four perceptions-local tourism operators, local residents, tourism agencies and visitors. According to research finding, tourism economic impact already ceases increasing, as well as the number of visitors. The tourism environment starts declining due to the overcrowding and the reach of its carrying capacity, which directly cause the decrease on tourist's satisfaction and the loss on tourists. Tourism promotion strategy done by government agencies has lacked its social and cultural elements. People only knew Jiufen from its old-time mineral culture but do not realize Jiufen's social and culture. To reach the tourism sustainable development, Jiufen must preserve its current status and create more tourism attractions, solve its current problems and create new tourism theme.

並列關鍵字

sustainable tourism ； tourism area cycle ； tourism impact

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