Purpose: The main purpose of this study was to investigate the connection between college athletes' perceived coach expectation-value and sport achievements. Methods: This study conducts a survey using cluster sampling to collect data from college athletes in the departments of physical education from national universities. A total of 429 valid questionnaires were returned. The data were analyzed by using descriptive statistics, confirmatory factor analysis, and analysis of correlation. Result: The results show that college athletes' perceived coach ability expectancy, required effort, and task value, respectively, had positive correlation with sport achievements, but psychological cost of failure did not. Conclusion: Sport coaches should give specific, yet clear, expectations, and deliver sport training value to sports men. In addition, they should provide positive feedback and inform efforts to meet the demands, for the purpose of enhancing the performance of athletes' achievements.