遊客參與高雄岡山壽天宮宗教吸引力之研究

神界環境和氣氛對許多旅遊者有獨特的吸引力，本研究著眼於遊客參與高雄岡山壽天宮宗教吸引力之研究，獲有效問卷500份，在高度有效的信、效度統計分析獲知：信度.908，效度62.50％，以男性、未婚、20-30歲、大學、學生、住中部、月收入2-4萬元為各項比例最高。宗教吸引力總平均數3.83，前三名的依序：「特別安排規劃的家族親子進香活動」、「因朋友、親人邀約而來參與」、「因旅遊而參與岡山壽天宮的祭祀活動」。由因素分析法，獲得「媽祖威靈」與「家族進香」二個因素。藉由差異分析結果知，性別、婚姻、年齡、學歷、職業、月收入、居住地的人口背景變項之差異，會造成遊客對於高雄岡山壽天宮在宗教吸引力之影響。由多元迴歸分析知，「家族進香」因素對於此一活動，共可解釋遊客「特別安排規劃的家族親子進香活動」之變異量達75.9％，表示「家族進香」對於高雄岡山壽天宮祭拜活動的宗教吸引力最具影響成效。

關鍵字

岡山壽天宮；媽祖；宗教吸引力；差異分析；多元迴歸分析

並列摘要

The divine environment and atmosphere has a unique appeal to many tourists. This study focused on the participation of tourists in the religious attraction of Kaohsiung Gangshan Shoutian Temple in Kaohsiung. It received 500 valid questionnaires and was found in a highly effective statistical analysis of reliability and validity: reliability. 908, validity 62.50%, male, unmarried, 20 -30 years old, university, student, middle school, monthly income of 2-4 million yuan is the highest proportion. The average number of religious attractions is 3.83. The top three are in order: ＂Specially arranged family members to enter the pilgrimage activities＂, ＂Participation by friends and relatives＂, ＂Participation in Kaohsiung Gangshan Shoutian Temple for tourism＂. By factor analysis, two factors were obtained: ＂Mazu Weiling＂ and ＂Family pilgrimage＂. According to the results of the difference analysis, the differences in gender, marriage, age, education, occupation, monthly income, and population background changes in the place of residence will cause tourists to influence the religious attraction of Kaohsiung Kaohsiung Gangshan Shoutian Temple. According to the multiple regression analysis, the ＂family pilgrimage＂ factor can explain the variation of the ＂specially arranged family parent-child scent activities＂ of tourists by 75.9%, indicating that ＂family pilgrimage＂ is for Kaohsiung Gangshan Shoutian Temple worship activities. The religious attraction most influential.

並列關鍵字

Gangshan Shoutian Temple ； Mazu ； Religious Attraction ； Variance Analysis ； Multiple Regression Analysis

參考文獻

Page, S. J., “Tourism Management: Managing for Change”, Oxford: Buterworth-Heinemann, 2003.

Google Scholar

Peters, M., and Weiermair, K., “Tourist Attractions and Attracted tourist : How to Satisfy Today’s Fickle Tourist Clientele”, The journal of Tourism Studies, Vol.111, pp.22-29, 2000.