「貓」劇角色彩繪化妝之感性意象探討

The Kansei Features of Actors' Color Make-up Designs of Cats the Musical

柯美華(Mei-Hua Ke) ； 陳俊智(Chun-Chih Chen) ； 吳淑明(Shu-Ming Wu)

《輔仁大學藝術學報》 1期 (2012/07) Pp. 12-28

https://doi.org/10.29441/JA.201207.0002

摘要

本研究應用感性工學探討「貓」劇角色彩繪化妝之感性特質。首先，透過訪談與問卷調查以挑選出代表性樣本（貓劇角色）與感性形容詞語彙組，再藉由SD調查與分析，釐清「貓」劇角色的性格、及其具備之感性特質，並藉由複迴歸分析歸納出消費者偏好之感性意象特質；同時，研究以型態分析法界定、建構彩妝造型元素，並進一步應用數量化一類分析，探討消費者對彩繪化妝感性評價與造型元素之相關性，建立彩繪化妝感性造型設計之法則。研究的結果可輔助造型設計師，設計出符合消費者感性認知之彩繪化妝造型，亦可提供美容、美髮相關教學人員在彩繪化妝課程教學之參考。

關鍵字

感性工學 ； 貓劇 ； 彩繪化妝 ； 造型設計

並列摘要

The purpose of this study is to explore the Kansei image features of actors' color make-up designs of ”cats” the musical by applying Kansei engineering. First, the representative samples and Kansei image adjectives were obtained by conducting the experts interviewing and questionnaires. The SD survey then was held to build the correlation between the Kansei features (adjectives) and the make-up style of the actors of ”Cats”. The multi-regression analysis was conducted to clarify the influences of Kansei features on consumer preferences on color make-up. By using the morphological method, the design features and form attributes of color make-up were defined. The Quantitative Theory Type I analysis was used to explore the effect of each form level belonging to each form item on important Kansei images and consumer preference. According to the result the design guidelines to meet customers' Kansei requirements and preference were generated. It can assist the designers to come up with a make-up that fits the sentiment of the consumers, Also can supply teaching staff in the painted make-up related reference teaching course.

並列關鍵字

Kansei engineering ； Cats the musical ； color make-up ； fashion design