當管理風潮進入組織：探索經理人的資訊守門過程

While Management Fashions are Disseminated into Organizations: Exploring the Process of Manager's Information Gatekeeping

盧淵源(Iuan-Yuan Lu) ； 蘇登呼(Teng-Hu Su) ； 黃英忠(Ing-Chung Huang)

《創業管理研究》 4卷2期 (2009/06) Pp. 1-27

https://doi.org/10.30132/JER.200906.0001

摘要

管理風潮是組織的一種外部創新事物，提供新穎或經過改善的管理觀念、制度或工具給組織。經理人是管理風潮的主要消費者，在組織邊界扮演重要的資訊守門人，但有關經理人如何搜集、篩選以及向組織內部傳播管理風潮資訊的整個過程，迄今仍缺乏整體、有系統的分析研究。本研究根據組織跨界人資訊守門功能的文獻探討，提出研究問題架構，之後對國內三家製造業公司的六位經理人進行深度訪談，探索分析經理人對管理風潮的資訊守門過程中所展現的策略行為。研究發現，經理人透過多元管道取得管理風潮資訊，以資訊可信度與可行性篩選資訊，之後傾向以正式溝通機制與人際互動方式將資訊向組織內部傳播。為提升資訊在組織內部的擴散速度，經理人使用傳播種子成員並對資訊進行內容轉換。管理職位對經理人向內傳播管理風潮資訊提供重要助益，但其效益要發揮仍須搭配經理人對推行該管理風潮展現決心。此外，位階因素影響經理人的向內傳播行為，而高階經理人比中階經理人更傾向使用傳播代理人來分擔管理風潮資訊的引進與傳播工作。本研究有助填補管理風潮與組織跨界人研究的知識缺口，協助經理人發展更佳的管理風潮資訊守門策略以及顧問機構等管理風潮設定者更有效地生產與擴散管理風潮。

關鍵字

管理風潮 ； 經理人 ； 組織跨界人 ； 資訊守門

並列摘要

Management fashion is an external innovation and provides innovative or improved idea, system or tool for organizations. Managers are the main consumer of various management fashions. They play the role of information gatekeeper across the organization's boundary. Researchers, however, have dedicated surprisingly little attention to systematically study the whole process how managers collect, filter and disseminate management fashions into organizations they charge. Basing on the literature review of organizational boundary spanner's function of information gatekeeping, this study proposed a framework of research questions. This study subsequently interviewed six managers form three manufacturing firms to explore and analyze topics about channels by which managers collect information of management fashion, the criteria used by managers to filter information, ways applied by managers to disseminate information into organizations, how managers transform the information to fit their organizations, the influence of manager's position on internal dissemination, and manager's internal communication agency. The difference between top manager and middle-level manager on information gatekeeping was also compared. This study is helpful to fill the knowledge gaps left by previous studies of management fashion and organizational boundary spanner. The findings provide practical implications for managers to develop better information gatekeeping strategy of management fashion as well as for management fashion setters, like consulting firm or business school, to produce and diffuse management fashions more effectively.

並列關鍵字

Management Fashion ； Manager ； Organizational Boundary Spanner ； Information Gatekeeping