- 會議論文
Groups Interaction and Information Diffusion on Facebook Fan Page-A Case Study of FJU 2013 Ad Camp
群體之形成與資訊傳散－以2013年輔大廣告營臉書粉絲團為例
並列摘要
Decreasing birth rate has severe impact on school enrollment rate in Taiwan. Understand social network usage habit of young Internet generation is a first step in initiating an effective communication campaign. The SNA software NodeXL was used in this case study to (1) illustrate socio-grams of the ＂FJU AD Camp 2013＂ Facebook fan page; (2) outline components and linkage between nodes; and (3) calculate node-specific metrics to reveal the ＂hub＂ in information diffusion, in terms of breadth and width. SNA diagrams reveal: (1) weak tie help spread information out to other subgroups; (2) high betweenness centrality nodes were ＂bridge＂ for information diffusion; (3) high out-degree nodes help increase intensity of communication in the social network.
延伸閱讀
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