以景觀評估中之經驗學派方法探討部落客對日月潭之景觀體驗

部落格是遊客記錄與分享真實旅遊經驗的地方，亦可做為研究者分析旅遊議題的相關資料來源。透過景觀評估方法中的經驗學派方法，部落格文章是否呈現人與景觀互動的結果是值得關切的研究議題。本研究分析旅遊部落格內容，文章收集自雅虎奇摩部落格，以“日月潭”為關鍵字搜尋，篩選獲得39篇文章。經內容分析法了解日月潭之景觀元素、感受與情緒。研究結果顯示人們對於日月潭國家風景區景觀元素描述以視覺元素最多，水、山、船、建築物、雲霧、拉魯島、光影較具代表性。對日月潭的整體感受以山、水、霧造成融入感且引發美麗、愉悅、漂亮之情緒為多；水、霧、光影形成之寧靜感則引發悠閒、平靜之情緒。研究證實景觀評估中的經驗學派的確能更深入地瞭解人與景觀互動的過程與結果；透過景觀元素與體驗結果的分析，亦可得知該風景區應當重視的景觀元素。

關鍵字

經驗學派；內容分析；情緒體驗；部落格；景觀評估

並列摘要

The blog is an internet space which can be used to record and share personal’s real travel experiences. The provided information can be used to analyze the tourism related issues. This study specifically evaluated the information of blog articles in which present the interaction between human and the landscape. The approach of evaluation was through the experiential paradigm. This study analyzed the content of articles in the travel blogs which were collected from the Yahoo blog, the major blog web site in Taiwan. Thirty nine articles were selected for the given key word ＂Sun Moon Lake＂. Through content analysis, the articles were analyzed to identify the landscape elements of Sun Moon Lake, and to understand feelings and responses of traveler. The results showed that people described more in visual elements, such as water, mountains, boats, buildings, clouds, Lalu Island, light and shade for the landscape. The overall feeling of Sun Moon Lake was ignited from feeling to the mountains, water, and fog. After properly united personal feelings and emotions, the sense was led into a fantasy image with descriptions as beautiful, pleasant, or pretty; the sense of tranquility and calmness was related with water, fog, light and shade. Finally, the study verified the experiential paradigm of landscape evaluation can provide more in-depth information about the interaction between human and landscape. The result of analysis in the landscape elements and traveler experience can also help managers understand and identify the major landscape elements of the scenic area.