以方法目的鏈探討海岸遊憩區遊客體驗與價值意涵－以台東縣富山漁業資源保育區為例

海岸遊憩活動在台灣越來越蓬勃發展。為滿足遊客需求與海岸資源永續發展之平衡，有其了解遊客與海岸資源互動心理行為模式之必要性。本研究以方法目的鏈理論為基礎，主要目的在了解海岸遊憩區遊客之「屬性－結果（體驗）－價值」層級連結，研究地點為台東縣富山漁業資源保育區，採一對一訪談方式進行，受訪對象共57人。主要研究結果發現：一、屬性要素有9項，結果要素為6項，價值要素為7項；二、環境反思、身心療癒與新奇難忘為本研究中受訪遊客主要重視之價值；三、從個別屬性要素為基礎之「屬性─結果─價值」鏈結差異分析發現：環境反思與身心療癒價值皆有來自遊客環境生態體驗之結果，其次發現，想像移情體驗與6項價值要素有鍵結，有其促進多元價值上之重要性；四、海域環境及海域動物、陸域動物為富山漁業資源保育區內受訪遊客體驗最主要之屬性來源。

關鍵字

海岸遊憩區；體驗；價值；方法目的鏈

並列摘要

The coastal recreational activities are booming in Taiwan. In order to satisfy the balance between the demand of tourists and the sustainable development of coastal resources, it is necessary to understand the psychological mode of coastal tourists. This study examines the ＂attribute-results (experience)-value＂ hierarchical linkages of tourists in coastal recreation areas through means-end- chain theory approach. Fifty-seven in-depth interviews were conducted in Fushan Fishery Resources Conservation Area, Taitung. The main findings are as follows: 1. It is found that there are nine attributes, six outcomes(experience) and seven values in this study; 2. It is shown that environmental reflection, perceived restoration, and novelty / memorability are the main values of interviewed tourists in the study. 3. From the analysis of the ＂attribute-result-value＂ linkage based on each individual attribute, firstly, it is found that both environmental reflection and perceived restorativeness values are the results of interviewed tourists' environmental ecological experience. Secondly, it is found that interviewed tourists' imaginary /empathy experience is important to promote all six values; 4. It is found that the marine environment, marine animals, and land animals are the most important attributes for the interviewed tourists in the Fushan Fishery Resources Conservation Area.

並列關鍵字

Coastal tourism ； Experience ； Value ； Means-end- chain

國際替代計量

以方法目的鏈探討海岸遊憩區遊客體驗與價值意涵－以台東縣富山漁業資源保育區為例

全文下載

主題瀏覽