量化及質化多準則決策運用於產業投資優勢評估

Multiple Quantitative and Qualitative Criteria Decision Making for Industry Investment Advantageous Evaluation

林進財(Chin-Tsai Lin) ； 張哲維(Che-Wei Chang) ； 陳啟斌(Chie-Bein Chen)

《管理科學研究》 2卷2期 (2005/12) Pp. 29-45

https://doi.org/10.6873/MSR.200512_2(2).0020

摘要

本文旨在探討如何從諸多投資產業中，選擇最佳的投資方案。在多目標決策法中，當要選擇方案時，大都是由主觀的判斷或是複雜的計算來處理，如此並無法讓決策者做整體性之判斷。因此，本文首先使用去模糊法將質化準則轉化成量化值，再運用熵測度來計算評估準則之客觀相對權重。最後，再使用灰色關聯決策分析法來分析及評估各產業間之關聯度，藉由關聯度分析做整體性之投資方案評估來篩選最佳投資方案。

關鍵字

灰色關聯分析 ； 熵測度 ； 多目標決策法 ； 模糊理論

並列摘要

The purpose of this paper is to investigate how to select the best alternative from many alternatives based on the multiple quantitative and qualitative criteria. In this paper, defuzzying method is firstly applied to deal the qualitative criteria, and then combined with the quantitative criteria into the method of grey relational analysis to evaluate the degree of grey relation. This degree can then be used to determining the best alternative. Finally, an implementing case of industry investment was used to verifying the feasibility of this decision making analysis method in selecting the best industry investment.

並列關鍵字

grey relational analysis ； entropy method ； multi-criteria decision methods ； fuzzy set theory