Since the eighteen Party Congress, general secretary Xi Jin‐ping has profoundly expounded the importance of "cultivating people with culture" in Ideological and political education in Colleges and universities, and put forward a series of new viewpoints, new discourses and new methods, which play an important guiding role in Ideological and political education in Colleges and universities. Adhering to "cultivating people with culture" is an important follow‐up to the ideological and political education in Colleges and universities, which is conducive to promoting the cultural cultivation of college students, strengthening their sense of social responsibility and stimulating their cultural creativity. The ideological and political work of colleges and universities should play and use the ideological guidance of cultural confidence, the value guidance of cultural discourse, the nourishing and infiltration of cultural atmosphere, and the practical education of cultural carrier, so that college students can learn and live together to realize cultural consciousness and mission responsibility.