Economic globalization brings about the era of education, the development of college students' cultural cognition and value orientation have changed significantly. It is an urgent problem in the field of education that how to update the concept of moral education and further develop and apply the educational function of subjects in colleges and universities. The connotation and function of "big ideological and political" education are remarkable, which can promote the sports discipline in colleges and universities to play the role of educating people, give further play to the advantages of sports culture, and provide important assistance and support for talent cultivation.