Objective: To analyze the relationship between machine and ceramic products in the process of industrial revolution, and explore the development direction of ceramic products manufacturing in the era of industry 4.0. Methods: Ceramic product manufacturing was divided into design, production and logistics by case analysis and literature research, and the specific forms of ceramic product manufacturing in industry 4.0 era were discussed. Conclusion: The coming of the era of industry 4.0 is bound to have a profound impact on ceramic products manufacturing, and has an important guiding significance for the strategic transformation of ceramic products intelligent manufacturing.