Research on the Marketing Strategy of Agricultural Products Under the Background of the Epidemic‐‐Taking Xiaogang Village as An Example

Qingqing Qiu ； Manru Huang ； Zhe Jing

《World Scientific Research Journal》 8卷6期 (2022/06) Pp. 855-860

https://doi.org/10.6911/WSRJ.202206_8(6).0112

摘要

The diversity of agricultural resources in Xiaogang Village is outstanding, and it is suitable for the development of regional characteristic agricultural products. However, the sudden new crown epidemic has exposed the shortcomings of Xiaogang Village in the brand marketing of characteristic agricultural products. In the post‐epidemic era, it is urgent to build a brand marketing strategy for characteristic agricultural products. This paper studies the current measures taken by Xiaogang Village in the brand marketing of characteristic agricultural products, analyzes the difficulties faced by the brand marketing of characteristic agricultural products under the epidemic, and explores the marketing strategies of characteristic agricultural products in the post‐epidemic era.

關鍵字

Epidemic background ； Characteristic agricultural products ； Marketing ； Countermeasures

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