- 期刊
Study on the Promotional Effect of Ant Forest on Pro‐environmental Behavior
摘要
Environmental protection has become a contentious topic in society as a result of the current worldwide environmental degradation. The entire community should be involved in environmental conservation as a social concern. Therefore, the only way to fundamentally stop the environment from getting worse is to encourage individuals to engage in pro‐environmental behavior. The rapid development of the Internet has significantly altered how people live their daily lives. The advancement of information technology has not only brought convenience and enjoyment, but it has also given the people a new method to get involved in environmental protection, and "Ant Forest" is an effective endeavor. Ant Forest is a green application created to motivate users to gather "green energy" through an online gaming system, and ultimately the system would plant actual trees for users in the real world. The public's awareness of environmental protection is raised, and environmental habits are formed as a result of this innovative method to protecting the environment. Research on this new system and its effects on users' environmental behavior is lacking, nevertheless. This research develops a theoretical framework based on values theory and persuasion system theory to examine how Ant Forest affects users' pro‐environmental behavioral intention.
參考文獻
延伸閱讀
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