At present, China is in the critical period of poverty alleviation. As the main position of talent cultivation, colleges and universities shoulder the important responsibility of cultivating talents for the country. With the implementation of the national precision poverty alleviation policy, the various funding policies of colleges and universities are basically perfect, but they are still mainly funded by economic aid, and they lack the attention to the improvement of the ability and quality of students with family economic difficulties. This paper mainly analyzes the existing problems of the development-oriented financial education work in colleges and universities, and then explores the implementation path of the current development-oriented financial education work in colleges and universities. It is hoped that the overall quality of students with financial difficulties in their families will also help to block the transmission of poverty between generations and the long-term effectiveness of subsidizing education.