According to the tutorial system being explored by the universities at home and abroad, by mastering the basic implications of the studio cultivation based on tutorial system, integrating the innovation and entrepreneurship of the university students and combining the Southwest Petroleum University (SWPU) experiences, the effect of the innovation and entrepreneurship cultivation of the university students based on tutorial system is analyzed and designed. The achievements of the studio cultivation based on tutorial system is introduced and the practice effect of the cultivation method analyzed from the aspects of current innovation and entrepreneurship of the university students, idea and process of the studio cultivation, the development of the major of industrial design, and the cultivation advantages.