The innovation and entrepreneurship process of colleges and universities has a certain guiding role in the development of colleges and universities. It is necessary to analyze the problems in it, establish innovative and entrepreneurial strategies and effective ways, and transform the current macro‐ecological environment of innovation and entrepreneurship education in colleges and universities. At present, higher education has begun to pay more and more attention to innovation and entrepreneurship education, and innovation and entrepreneurship education plays a very important role in the future study of students. Colleges and universities need to start from the direction of improving the innovation and entrepreneurship capabilities of college students, integrate the vision of professional development, and help students have the ability to innovate in employment. In short, innovative practical education is not only to help students relieve employment pressure, but more importantly, to help students continue Tap one's own potential and improve higher education.