At the present stage, science and technology rise in the world, and has made very remarkable achievements, the era of science and technology development speed unprecedented, to people's living habits brought great changes. Nowadays, the development of information technology is particularly prominent, so it is also called the era of big data. In such a social background, the new Internet media industry development boom, this article in view of the new media horizon, drama, film and television to learn about the development of research, analysis of comedy film and television to learn in the next phase of the development direction and need to be aware of problems, summarize experience, rational development Suggestions for same field workers.