The purpose of ideological education for college students is to promote college students to establish a correct world view and appropriate methodology; Similarly, the ideological and political education of college students is to enable college students to grasp the correct political direction and have a positive and correct attitude towards life, thus reflecting the importance of college ideological and political work. It reflects whether a university has clearly defining the three core purposes of cultivating talents, methodology and the direction of talent output. Under the current social background, joining the army to serve the country has become a way for more and more college students to realize their personal values. This article explores the value of its deepened ideological and political education by studying the status quo of conscription work in Chinese universities. Under the current background, the current material living conditions of college students have improved a lot compared to decades ago. As a result, the current concepts of college students have also undergone some changes. Therefore, it is necessary to improve the ideological and political education of colleges and universities in a timely manner, so that college students can adapt to the ever‐changing society.