- 期刊
Research on the Communication Value and Strategy of ＂Sinking Market＂ Red Culture
摘要
As a new height for the development of the Internet economy, the ＂sinking market＂ has extremely important economic value. As an excellent Chinese culture, the development trend of ＂red culture＂ in third‐tier and lower cities is not optimistic; explore the economic advantages of the ＂sinking market＂, while developing the economy, integrate the red culture and strengthen the dissemination of the red culture. Combining the current hot short videos and online e‐commerce, through diversified means, promote cultural value to be deeply rooted in the hearts of the people, strengthen economic development and make up for cultural shortcomings.
參考文獻
Xu Fang, Yang Yang. The Characteristics, Problems and Countermeasures of Red Culture Network Communication [J]. Party History Wenyuan, 2009(10): 66-67.
Wan Zhaohui, Hu Xiaoqiang. Research on the Way to Improve the Influence of "Red Culture" in the New Era [J]. People's Forum, 2012(17):158-159.
Li Lei, Wang Bing. Opportunities and Hidden Worries of Short Video Transmission of Red Culture [J]. Young Reporter, 2020(32):23-24.
延伸閱讀
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