The sudden epidemic has caused a huge impact on consumption in the Chinese market, resulting in a continuous decline in the growth rate of household consumption expenditures, household consumption levels and consumption structure characteristics also take place. Consumption reacts on production and determines the quality of resident's life. Therefore, how to activate the residents' consumption chain and improve the residents' consumption ability and quality has become an important research topic in the post‐epidemic era. This article takes the consumption phenomenon of residents in Anhui Province as an example, studies the consumption theory and status quo of residents in Anhui Province and changes in residents consumption characteristics in the post‐epidemic era, analyzes the main factors affecting residents' consumption in the post‐epidemic era, and explores the feasibility of increasing the consumption level of Chinese residents in the post‐epidemic era path.