Research on the Moderating Role of University Innovation Atmosphere in Personality Traits and Entrepreneurship Intentions

Xuan Chen

《Frontiers in Economics and Management》 2卷11期 (2021/11) Pp. 215-228

https://doi.org/10.6981/FEM.202111_2(11).0029

摘要

Based on the data of 425 valid national college students' questionnaires, this study explores the relationship between narcissism, innovation, and risk appetite among college students with three different personality traits and entrepreneurial intentions under the atmosphere of college innovation after the failure of entrepreneurial competitions. The empirical results show that the narcissism, innovation, and risk preference personality of college students are conducive to the formation of entrepreneurial intentions; the better the university's innovation atmosphere, the more conducive to the formation of entrepreneurial intentions of college students with innovative personality. Entrepreneurship education in the future should pay attention to the different personality traits of college students, enhance the entrepreneurial and innovative atmosphere of colleges and universities, and cultivate the individual ability and entrepreneurial spirit of college students.

關鍵字

Entrepreneurial Intention ； Personality Trait ； University Innovation Atmosphere ； Entrepreneurial Spirit

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