Research on the Development Strategy of Rural E-commerce in YD City

Jiwei Yi

《Frontiers in Economics and Management》 3卷1期 (2022/01) Pp. 492-498

https://doi.org/10.6981/FEM.202201_3(1).0059

摘要

With the continuous improvement of information construction, the penetration rate of E-commerce in rural areas has gradually increased, and E-commerce has become one of the important ways to change the backward situation in rural areas. However, based on historical and reality, the level of development of E-Dependence in YingDe city (YD), is still in a relatively backward stage. In the past few years, under the promotion of government and enterprises, the development of rural areas have received higher emphasis in YD , relevant farmers, units, and enterprises have participated in and layout rural E-commerce. City also fully combines the opportunities for rural comprehensive reforms, to create the Rural Electronic Pioneer Park, combined with local agricultural products, and develop counties E-commerce. After two years of continuous exploration, it has been first effective, but reviewing the experience of past development and the current development situation, YD YD city rural E-commerce still has many deficiencies and progress space, especially in funds, talents, logistics, goods supply chains and other planes. This study describes the development status of rural E-commerce, by using the related theory and tools of E-commerce, analyzing problems, and the future development of the YD City E-commerce is given. Relevant countermeasures recommendations to help their future development.

關鍵字

Rural E-commerce ； Agricultural Product ； Internet+

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