從半導體產業的併購史分析企業的成長策略

提升市場滲透率、研發新產品、開發新市場、併購都是成熟企業持續成長的策略選擇。由於併購需要大筆支出，還需要執行企業文化融合、產品市場重新定位等複雜工作，因此其中併購是一個往往被忽略的外部成長選項，許多公司將併購視為一種「nice to have」的策略。然而，回顧電子業、高科技業等快速變動產業的發展歷程會發現到，併購是一個不可或缺快速取得新技術、產品和市場的成長方法，甚至可以說是在高度競爭市場中持續生存的唯一之道。本研究採用個案分析的方法分析過去Intel、AMD、MediaTek三家科技公司的併購策略，說明併購不應是「nice to have」，而是「must have」的成長策略，讓企業可以建立競爭優勢、取得市占率，最終勝過其他競爭者。

關鍵字

併購；半導體產業；成長策略；個案分析

並列摘要

Increasing market penetration, developing new products, developing new markets, and M A are all options for continued growth in established companies. M A requires large expenditures, cultural incorporation, and repositioning of integrated products and markets, so it is often overlooked as an option for external growth, and many companies view it as a “nice to have” strategy. However, a review of developments in rapidly changing industries such as the electronics and high-industries shows that M A is an indispensable method for obtaining new technologies, products, and market share. For some, M A is the only path to continued survival in a highly competitive market. This study analyses the M A strategies of Intel, AMD, and MediaTek to emphasize that M A is not a “nice to have” strategy, but a “must have” growth strategy which helps corporations gain competitive advantages and market share, and ultimately succeed over other competitors.

並列關鍵字

M A ； Semiconductor Industry ； Growth Strategies ； Case Study

參考文獻

一、中文文獻

Google Scholar

1. Atkinson. (2021)。2020年全球半導體銷售金額達4,390億美元，美國企業占比近半。財經新報。2021年6月4日，取自https://finance.technews.tw/2021/02/03/global-semiconductor-sales-growth-in-2020/