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  • 學位論文

跨國網路人力資源公司企劃書

An Online Recruiting Platform: Business plan for an Asia-based Cross-Border HR solutions provider

指導教授 : 黃明蕙 湯明哲

摘要


本論文將探討現今網路徵才公司的營運及未來的發展, 並以企劃書的形式展現 KF(Knowledge Flow Corporation)在該市場的商業策略及考量. KF 於2006年7 月在東京及上海成立. 該公司著重發展網路跨國徵才系統, 並計劃以此為日本, 中國及台灣的高科技求職人才及徵才公司提供高效率的交流平台. KF同時嘗試 打造一個連接學生, 求職人才及徵才公司的全面性跨國徵才網路. 本論文分成三部份: 第一部分為文獻回顧, 將簡單地概括網路公司,特別是網路 徵才公司有關的理論及資料; 第二部份為企劃書本文,將詳細介紹KF的發展計劃 以及未來的潛力和威脅; 第三部份為總結,作者將提出個人意見以及討論KF目前 的發展及進度. 除了碩士論文外, 本企劃書將同時充當KF 在日本和中國等地募籌資金的指導方 針.

關鍵字

人力資源 跨國 企劃書 網路

並列摘要


Abstract The purpose of this thesis, unlike other research papers, is to explore the case of a real online recruiting company and the formulation of a business plan written by one of the actual members of the management team. Names, operation and service models, and other details are all true in its real form to maintain the honesty and integrity of the company, Knowledge Flow Corporation (KF), since its inception in July 2006. The business plan focuses on the emerging cross-border online recruiting segment primarily in China, Japan and Taiwan, addressing the need and opportunity for an intermediary to act as a liaison for global IT job seekers and multinational companies—many Japanese companies as our dominant customer. The business also examines an integrated solution for connecting students, job seekers and employers in a “flow” whereby it proposes a “one-stop” search methodology over the cross-border HR segment. The structure of the paper is in three folds: Section one reviews some of the past studies and conceptual ideas relating to the Internet, especially in the online recruiting segment; the second section is followed by the main business proposal on cross-border recruiting and its potential opportunities. The third section of the paper recaps the author’s thoughts on the business and some of the current issues at hand, including some new developments and progress. The aim for the paper is to serve as a guideline for raising capital from venture capital firms in Japan (JAFCO, JAIC, Softbank China Venture Capital) and China (Oak Pacific Interactive, Legend Capital, others) and as part of a Master’s thesis submission for National Taiwan University.

參考文獻


2. Armstrong, Mark and Wright, Julian, "Two-Sided Markets, Competitive Bottlenecks and Exclusive Contracts" (November 2004). Available at SSRN: http://ssrn.com/abstract=654187
3. Bernard Caillaud and Bruno Julien, 2003,"Chicken & egg: Competition among intermediation service provider," Rand Journal of Economics, 34: 309-328
7. Evans, Philip and Thomas S. Wurster (2000). Blown to Bits: How the New Economics of Information Transforms Strategy, Harvard Business School Press, pg 23-35.
8. Geoffrey Parker and Marshall Van Alstyne, 2005, "Two-sided network effects: A theory of information product design," Management Science, vol. 51, no. 10: 1494-1504
11. Jeffrey Church and Neil Gandal, 1992,"Network effects, software provision, and standardization, Journal of Industrial Economics, 40: 85-103

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