外國營建企業在越南市場直接投資之策略:與制度研究

Internationalization Strategies for Construction Multinational Enterprises in Viet Nam Market: Institutional Theory Perspective

武國偼(Vu, Quoc Tiep)

指導教授 ： 荷世平

國立臺灣大學/工學院/土木工程學研究所/碩士(2013年)

https://doi.org/10.6342/NTU.2013.02424

摘要

無資料

關鍵字

機構 ； 國際化 ； 核心競爭力

並列摘要

Entering the international markets, enterprises are gaining opportunities but they also are facing new environmental challenges and particularly new competitive pressures. In order to business successfully in the international markets, foreign construction enterprises in Viet Nam need to understand well the target markets and to have effective internationalization strategies based on their internationalization competencies. The firms need to understand the influence of institution environment on these strategies.
The study aims to analyze the institution treatment, the strategies of foreign enterprise when exist institution changes, and the influences of nation institution to the core competencies of them. By interview the firm’s leaders, author find out the core competencies and internationalization strategies of each foreign company in Viet Nam market.
Based on the results of the empirical study, several recommendations on internationalization strategies are suggested to companies and governments. Firms could apply many differentiation strategies and get experiences from each other in order to improve product quality. Furthermore, this research could be the references document for the Vietnamese construction enterprise to get more knowledge about the competitive advantages of foreign enterprises in the home market.

並列關鍵字

Institution ； internationalization ； ownership advantage ； location advantag ； internalization advantag ； core competency

參考文獻

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