太魯閣國家公園遊客對步道選擇行為之研究

Visitors’ Hiking Trail Choice Behavior of Taroko National Park

曾柏瑋(Po-Wei Tseng)

指導教授 ： 林晏州

國立臺灣大學/生物資源暨農學院/園藝學研究所/碩士(2004年)

https://doi.org/10.6342/NTU.2004.01683

摘要

本研究探討太魯閣國家公園內遊客對健行步道選擇決策行為，將大眾型景觀步道以及可提供較為深入體驗之步道作比較，研究遊客對步道環境屬性之認知及重視程度。經先驅研究結果，選擇九曲洞步道以及砂卡礑步道作比較，提供走過之受訪者在其中選擇一條較為喜歡的步道。選取十項屬性，包括自然景觀優美、人文景觀具有特色、動植物生態具有特色、自然度高、步道環境令人感覺孤獨寧靜、困難度高、服務設施完善、安全設施完善、解說設施完善及到達步道口方便，提供受訪者對兩條步道給予評值。另外以遊憩動機量表，測量遊客至太魯閣國家公園遊玩之遊憩動機，並據以為將遊客分群之依據。步道選擇行為以二元羅吉特方式分析。研究結果顯示，遊客可依動機不同分為三群，分別命名為休養生息群、輕鬆新奇群及健身隨性群。三群間遊客特性有顯著差異；而對於步道環境屬性，三群遊客皆重視步道環境令人感覺孤獨寧靜；除上述因素外，休養生息群之遊客最重視的屬性亦為步道環境令人感覺孤獨寧靜；輕鬆新奇群則較重視動植物生態具有特色，不喜歡的屬性為步道困難度高；而健身隨性群之遊客，除上述因素外，僅重視步道自然度高。

關鍵字

選擇行為 ； 太魯閣國家公園 ； 二元羅吉特 ； 健行步道

並列摘要

The purpose of this study was to explore the hiking trails choice behavior of visitors in Taroko National Park. The study compared two kinds of trails, popular scenic trail and the trail which could provide richer experience, and investigated the cognitions of visitors toward the attributes of trail environment and their effects on the choice behavior. Based on the pilot study, this study compared the Tunnel of Nine Turns Trail and the Shakatang Trail, and the visitors who visited both of them were asked to choose one more preferred. In addition, this study chose ten attributes, including “the natural landscape was beautiful”, “the cultural landscape was characteristically”, “the ecology on the trail was characteristically”, “the environment of the trail was natural”, “the environment of the trail was secluded”, “the trail was difficult”, “the service facilities on the trail was perfect”, “the interpretation facilities on the trail was perfect”, “the secure facilities on the trail was perfect”, and” it was convenient to reach the entrance of the trail”, and asked the participants to assess them. Then used the recreational motivation inventory to measure the motivations of visitors about why they visited the Taroko National Park, and then grouped the visitors. The binary logit model was used to estimate the choice behavior of visitors between trails. It showed that visitors which are different in their motivations could be grouped into three groups, the characteristics of visitors was significantly different among the three groups. And regarding to the attributes of the trails, each group of the visitors paid most attention to “the environment of the trail was secluded”. Besides, the attribute which the group “resting and building up strength” valued most was “the environment of the trail was secluded”; the attribute which the group “relaxing and newfangled” more preferred was “the ecology on the trail was characteristically”; and the group “constitutional and casual” didn’t pay attention to other attributes except the attribute “the environment of the trail was natural” and the attribute mentioned above.

並列關鍵字

Choice Behavior ； Hiking Trail ； Binary Logit ； Taroko National Park

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