新產品研發分類架構-以行動設備產業為例

A Classification Framework for new Product Design in Mobile Device Industry

高明德(Mindaugas Zelenkauskas)

指導教授 ： 陳文華

國立臺灣大學/管理學院/商學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.10451

摘要

無資料

關鍵字

行動設備產業 ； 分類 ； 顧客:產品特性

並列摘要

This paper focuses on mobile computing device. The main objective is to build a framework that allows classify innovative computing devices and provides data for product success or failure in the market.This paper is written with awareness of such strong trends as products convergence and divergence.The main object for analyses and testing of the arguments was UMPC (Ultra Mobile PC). Also interviews with industry experts were held that provided in-depth product and market information. The categories of the mobile computing devices were identified that allowed to classify them and build the framework. The methods were described in this paper how to reduce device complexity. The features of the devices that do matter to the consumers were mentioned. The results of this research provides framework to managers product market strategy build up.

並列關鍵字

mobile device ； product features ； UMPC ； framework ； new product design ； successful product ； classification ； consumers

參考文獻

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