台灣大專院校學生對於再生能源之接受度分析

Acceptance of Renewable Energy by College Students in Taiwan

楊鎮澤(Jhen-Ze Yang)

指導教授 ： 吳文方

國立臺灣大學/工學院/工業工程學研究所/碩士(2019年)

https://doi.org/10.6342/NTU201902060

摘要

本研究以技術接受模型(Technology Acceptance Model, TAM)為基礎，該模型認為一般人對一項新技術是否接受主要決定於他們所認知該技術之「有用性」與「易用性」；而本研究則將「再生能源」視為一項新技術，並將「再生能源相關知識」、「再生能源認知成本」與「核能認知可靠性」視為影響再生能源「有用性」與「易用性」之三項外在變數。本研究透過紙本問卷及網路問卷方式，經蒐集有效問卷為308份，並透過「因素分析」及「結構方程模型」(Structural Equation Modeling, SEM)進行統計分析，本研究發現(1)大專院校學生所具「再生能源相關知識」顯著正向影響「再生能源認知成本」再生能源之「有用性」與「易用性」；(2)「再生能源認知成本」以及他們所認知並未顯著影響他們所認知之再生能源「有用性」與「易用性」，主要原因是他們具備「再生能源相關知識」；(3)他們所認知之「核能可靠性」對再生能源「有用性」有顯著反向影響。綜整而言本研究透過一套嚴謹的分析方法，探討民眾所掌握之再生能源知識、他們對其所認知之成本、他們所認知之核能可靠性如何影響他們對再生能源的接受度，此套分析方法及其結果可提供相關人員參考。

關鍵字

再生能源 ； 核能可靠性 ； 技術接受模型 ； 結構方程模型

並列摘要

Technology acceptance model (TAM) is frequently used for studying people’s acceptance of a new technology taking into account their perceived usefulness and perceived ease-of-use of the technology. In this study, renewable energy is considered a new technology and TAM is employed to investigate the acceptance of renewable energy at current stage in Taiwan by college students. Individual’s knowledge of renewable energy, recognized cost of renewable energy, and reliability of nuclear energy are selected as three external variables that affect perceived usefulness and ease-of-use of renewable energy. The factor analysis and structural equation model (SEM) are also used to analyze relationships among variables. After conducting a survey, retrieving a total of 308 valid questionnaires, and carrying out all the analyses, the following conclusions are obtained. (1) College students’ knowledge of renewable energy positively influences their recognized cost, perceived usefulness, and perceived ease-of-use of renewable energy. (2) Their recognized cost of renewable energy has nonsignificant influence on their perceived usefulness and perceived ease-of-use of renewable energy, which is owing to their knowledge of renewable energy. (3) Reliability of nuclear energy negatively influences the perceived usefulness of renewable energy by college students in Taiwan.

並列關鍵字

Renewable Energy ； Reliability of Nuclear Energy ； Structural Equation Model (SEM) ； Technology Acceptance Model (TAM)

參考文獻

Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.

Ajzen, I. (1985). From Intentions to actions: a theory of planned behavior. Action Control, 11-39.

Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural equation models. Academy of Marketing Sciences, 16, 74-94.

Bentler, P. M (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246.

Davis, F. D., & Bagozzi, R. P. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.