上班族的另一張「臉」──解讀臺灣上班族使用Facebook（臉書）之心理狀態

Another “Face” of Office Workers –Reading Taiwanese Office Workers’ Frames of Mind When Using Facebook

凌筠婷(Yun-Ting Ling)

指導教授 ： 王泰俐

共同指導教授 ： 何榮幸

國立臺灣大學/社會科學院/新聞研究所/碩士(2011年)

https://doi.org/10.6342/NTU.2011.03271

摘要

本報導描述不同職業型態的上班族，在使用Facebook時所呈現的不同樣貌，發現上班族之所以喜歡使用Facebook，主要有幾種功能，減少壓力、促進思考、增加與同事之間的話題以及讓上班族有機會可以做自己。上班族為了將公事與私事切割，會特別排斥加入同事及上司為好友。

從管理面來看，雖然有許多企業明訂不准員工在上班時間使用Facebook，但是夾在上司與下屬之間的中階主管，大多不會以強硬的態度來管制下屬，而是帶著彈性以良好的分工和信任的態度，希望下屬能在工作上獲得成就感，也相信下屬能負起責任並自制。

Facebook讓上班族可以輕易地與不同圈子的朋友互動，增進同事之間的情誼。Facebook創造出新的行為模式：按「讚」，有些人也因此感受到朋友的支持與鼓勵。Facebook讓一些上班族能藉此進行自我行銷，但同時上班族也會利用分身或自我管理機制來保護自己的隱私權。

上班族之所以在Facebook上流連忘返，管理層級應該自我檢討是否在工作分配上出了問題，上班族在長工時、高壓力之下，被迫尋找虛擬的安慰，若上班族能有更好的工作環境，不但能改善工作氣氛，也能使工作更有效率。但同時，Facebook這個虛擬數位平台，可能使上班族忘了經營真實交際圈，Facebook提供的是便利，但真正的友誼仍需現實生活的經營。

關鍵字

上班族 ； Facebook ； 臉書 ； 職業型態 ； 人際關係 ； 社群

並列摘要

This report finds that office workers in various working environments display different behaviors while using Facebook. The reasons why Facebook interests office workers are several, mainly including reducing working stress, enabling them to think, creating topics to chat with colleagues, and letting them simply be themselves. In order to separate work from private life, office workers often decline their colleagues’ and bosses’ invitations of adding them as “Facebook friends.”

From the perspective of management, although many companies ban their staff from using Facebook during work time, mid-level managers usually won’t regulate their subordinates with a hard-line attitude. Instead, they trust them and treat them with flexibility, doing their best to make the working division fair. They hope their subordinates could feel a sense of accomplishment at work, and that they could shoulder their own responsibilities and control themselves.

Facebook enables office workers to easily interact with friends in various circles and build relationships between colleagues. Moreover, Facebook creates a new behavioral model: pressing “like,” making people feel supported and encouraged. Some people also use Facebook as a tool to promote themselves. However, they are smart enough to use several IDs to protect their own privacy.

Seeing that office workers spend too much time on Facebook, managers should reflect on themselves whether there are any problems on work distribution, which impels their subordinates to pursue virtual consolation under high pressure and long working hours. If they are given better working environment, it can not only improve the mood in the office, but help them work with higher efficiency. At the same time, however, this digital, virtual platform may be too convenient for office workers to spend quality time hanging out with friends, making them forget that friendship, after all, needs to be built in the ground of real life.

並列關鍵字

Office workers ； Facebook ； job occupation ； relationship ； social network

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