工業電腦產業全球數位行銷策略之研究
-以A公司為例

本文在旨在探討「工業電腦」進入全球市場的「數位行銷策略」，如何在台灣本地，利用不受地區限制的數位行銷方式，在全球進行有效的行銷活動，開發新市場，發展利基產品。本研究先就工業電腦產業部分，利用文獻蒐集將其定義與介紹，再針對工業電腦數位行銷方式做介紹。以工業電腦廠商A公司為研究對象，並探討其數位行銷活動成效。基於此，本研究的目的主要有： 1.分析台灣工業電腦之產業結構，以了解產業現況、特性以及市場趨勢。 2.探討台灣工業電腦產業的數位行銷模式。 3.依A公司為個案，利用研究方法的實務探討，提供數位行銷策略發展的參考。

關鍵字

工業電腦；數位行銷； B2B行銷

並列摘要

This study aims to explore the “digital marketing strategy” for “industrial PC” entering the global market, how to use Taiwan’s local digital marketing methods that are not bound by geography, to effectively conduct marketing activities worldwide, develop new markets, and create niche products. This study first started with the definition and introduction of the industrial PC industry using literature collection and then introduced the digital marketing method for industrial PC. Next, Company A, an industrial PC manufacturer, was used as the research object to explore the effectiveness of its digital marketing activities. Based on this, the objectives of this study are mainly to: 1. Analyze the industry structure of industrial PC in Taiwan to understand the current status of the industry, its characteristics, and market trends. 2. Explore the digital marketing model of the industrial PC Industry in Taiwan. 3. Use Company A as a research case and use practices review as a research method to provide a reference for the development of a digital marketing strategy.