從符號學觀點：如何建構事業生態系統

本研究採用質性單一案例研究方法，考察了台灣手作平台希嘉文化C Plus Culture在動態制度化的初始階段，創造了一個手工業企業生態系統。結合制度理論和符號學理論，我們確定了制度創業者涉及三組關鍵活動：（1）典型化：用概念描述生態系統（2）客體化：用藍圖展示生態系統，（3）理論化：構建生態系統與模型。最後，本文從符號學的角度，探討制度創業者如何透過構建“手作創業”的意義操縱象徵機制，以創造有遠見的手工業務生態系統。

關鍵字

制度工作；符號學方法；意義鏈；制度化；商業生態系統；案例研究

並列摘要

This qualitative, single case study examines the dynamic of a Taiwanese artisans platform, C Plus Culture, creating a handicraft entrepreneurial ecosystem in the initial stage of institutionalization. Combining institutional theory and semiotic theory, we identify the institutional actor involved three sets of critical activities: (1) typification: delineate the ecosystem with the concept (2) objectification: demonstrate the ecosystem with the blueprint, and (3) theorization: construct the ecosystem with the model. In summary, from the perspective of semiotics, this paper explores how do institutional actor create the handicraft business ecosystem in the visionary by constructing the meaning of “handicraft entrepreneurship” to manipulate the symbolic mechanism.