金門居民地方依戀、醫療旅遊影響認知及醫療旅遊發展支持態度關聯性之研究

The relationships among Kinmen residents’ place attachment, perceived medical tourism impacts and support attitudes toward medical tourism development

陳瑩瑩(Ying-Ying, Chen)

指導教授 ： 吳坤山

淡江大學/商管學院/企業管理學系碩士在職專班/碩士(2018年)

https://doi.org/10.6846/TKU.2018.00815

摘要

本研究主要以金門在地居民為研究對象，探討金門居民地方依戀、醫療旅遊影響認知(醫療旅遊收益認知、醫療旅遊成本認知)及醫療旅遊發展支持態度間之關聯性。本研究採配額抽樣方式抽取樣本，總計發放350份問卷，回收樣本數為322份，扣除無效樣本20份後，有效樣本為302份，有效樣本回收率為86.3%。透過描述性統計、驗證性因素分析及結構方程模型，進行信度及效度分析，其主要研究結果如下：
1.地方依戀顯著正向影響醫療旅遊獲益認知。
2.地方依戀顯著負向影響醫療旅遊成本認知。
3.醫療旅遊獲益認知顯著正向影響醫療旅遊發展支持態度。
4.個人獲益調節經濟獲益認知與醫療旅遊發展支持態度的關係，而且經濟獲益認知對旅遊發展的影響獲益居民比沒有獲益的居民大。
5.個人獲益調節環境獲益認知與醫療旅遊發展支持態度的關係，而且環境獲益認知對旅遊發展支持態度的影響獲益居民比沒有獲益的居民大。

關鍵字

金門 ； 地方依戀 ； 醫療旅遊

並列摘要

The purpose of the thesis is to explore the relationships among Kinmen residents’ place attachment, perceived medical tourism impacts (the perception of revenue generation and cost of medical tourism), and support attitudes toward medical tourism development. Quota sampling is applied in this research with an effective sample rate of 86.3% that 302 valid samples were retrieved out of 350 questionnaires that were sent out. By illustrating descriptive statistics analysis, confirmatory factor analysis, structural equation modeling, and factor and reliability analysis, the main results of the study are presented as the following:
1.Place attachment has a significantly positive effect on the perception of revenue generation of medical tourism.
2.Place attachment has a significantly negative effect on the cost perception of medical tourism.
3.The benefits perceived of medical tourism has a significantly positive effect on support attitudes toward medical tourism development.
Game mechanics will moderate the positive effects of personal development competitiveness on perceptions of a competitive gamified system such that perceptions are higher when the gamified system facilitates a group-based leaderboard.
4.Personal benefits moderate the positive effects of perception of economic benefits and support attitudes toward medical tourism development. Furthermore, the perceived economic benefits have greater impact on residents who gain benefits than those who do not.
5.Personal benefits moderate the positive effects of perception of environmental benefits and support attitudes toward medical tourism development. Furthermore, the perceived environmental benefits have greater impact on residents who gain benefits than those who do not.

並列關鍵字

Kinmen ； place attachment ； medical tourism

參考文獻

Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 13(3), 411-423.

一、中文部分

中央社(2017)。金門觀光夯 旅遊人次年成長51% 。上網日期：2017年11月29日。 https://udn.com/news/story/7327/2790761

金門縣政府(2017)。認識金門。上網日期：2017年11月28日。 http://web.kinmen.gov.tw/Layout/main_ch/ArtHtml_Show.aspx?ID=4facbade-55b0-4af8-a41c-b41d35d9e436&path=10931

金門縣政府民政處(2017)。金門縣106年10月份人口數統計表。上網日期：2017年11月28日。http://web.kinmen.gov.tw/Layout/sub_A/AllInOne_Show.aspx?path=17414&guid=de629614-f9db-4eaa-9f56-cb6c624f3729&lang=zh-tw