今日世界出版社對50-80年代台灣人社出版的影響

平裝書革命起始於1930年代的英國，由艾倫•蘭恩發想並推行，讓書籍降低印刷成本，知識更加普及，這個影響在二戰前進入美國，美國的出版商也很快投入這樣的出版，二戰時期美國政府聯合民間組織及出版社等單位利用平裝書籍，一者提供給士兵在非戰鬥時期閱讀，再者抵抗納粹思想戰、最後是提供書籍給戰敗地人民閱讀，這樣的經驗帶給了後來在冷戰時期的出版行動養分。美國新聞署是美國在冷戰時期中，協助當地外交單位進行業務，當然也包含了文化傳播等重要的項目，其中包含書籍和雜誌出版。設址於香港的今日世界出版社，對於台灣、香港的民眾、東南亞的華人是有影響的，本研究將針對其人文社會科學書籍在台灣的影響來探討；今日世界出版社設址於香港的理由可算是時代下所造成的結果，像是英國殖民、地點位置的便利、人才濟濟、言論自由等優點，綜合以上因素，再加上美國政府願意以高薪聘請相關人才前來進行翻譯、書籍設計，確保了今日世界出版社書籍在翻譯內容的優異、出版的高品質、封面設計的獨特風格等，還有穩定的行銷通路，能夠進口到台灣，對在冷戰時期的台灣出版而言，無非是一個與眾不同的閱讀體驗，呈現和當時台灣出版業的不同，由於其美國政府背景的緣故，所以也讓國民黨政府對該社書籍並不太敢出手審查，提供了在那個年代成長的學生們一個難得的成長經驗。本研究由對書籍的分析和深度訪談來呈現當時的情形，從書籍分析可以得到該社人文社會學的書籍著重於政治、經濟、外交等當時美國在這些領域是領先於世界的書籍為主，但是其他方面也有選擇出版，其涵蓋的範圍十分廣泛；而受訪者提供了許多重要的資訊，像是當時出版的情況、該社書籍的販售、翻譯的狀況、重版的狀況，都有所呈現。本研究最後得到幾個結論，平裝書革命對美國文化傳播有所助益；今日世界出版社書籍對台灣當時的知識分子有一定程度的影響，像是美國文學逐漸地在外文系變成主軸，同時也帶來了民主思想、經濟情況的介紹；由於當時出版合約的緣故和選書特性的關係，該社書籍要重版有其難度，卡在版權以及書籍的合宜性；而今日世界出版社的書籍大概能算是平裝書革命中末尾的結果；另外也提出數項建議給後續有意進行的研究者，像是進行相關人士的口述歷史、書籍引用狀況、美國檔案的查找等。

關鍵字

美國新聞處；今日世界出版社；人文社會科學書籍出版在台灣；平裝書革命；台灣出版史

並列摘要

Paperback Revolution began in 1930s in UK. Allen Lane thought and implement it. It made book publishing cheaper, and cause knowledge more common. This influence entered in U.S. before World War II, and American publishers soon invested in such publications. During the World War II, the United States government united civil society organizations and publishing houses to use paperback books, first for soldiers to read during non-combat periods, the other for resistance to Nazi mind control, and finally provided books for defeated nation people to read. This experience brought the nutrients of the publishing action that in the Cold War period. USIA was assisting local diplomatic units of the United States during the Cold War. Of course, it also included important projects such as cultural communication, one of was books and magazines, and World Today Press located in Hong Kong. It was a big effect to the people of Taiwan and Hong Kong and the Chinese in Southeast Asia. This study will be conducted on its influence in Taiwan. This article turns to books on humanities and sociology. Exploring the reason why the World Today Press was located in Hong Kong. It was the result of the times, such as the British colonial, the convenience of location, the talents, the freedom of speech, etc. Combining the above factors, therefore The US government was willing to hire them at a high salary to carry out translation and book design, ensuring the excellent translation of the contents of World Today Press Books, the high quality of book publishing, the unique style of cover design, and a stable marketing channel. Importing into Taiwan was nothing more than a Taiwanese publication during the Cold War. Different reading experiences were different from those of Taiwan's publishing industry at the time, and because of the background of the US government, the Kuomintang government did not dare to examine their books, providing a rare growth experience student who grew up in that era. This study presents the situation at the time by analyzing books and in-depth interviews. From the analysis of books of the humanities and sociology can be obtained that they focused on politics, economy, diplomacy, etc., in which area the United States was ahead of the world at that time. There were also choices for publication, which cover a wide range of topics. Respondents provided a lot of important information, such as the situation at the time of publication in Taiwan, the sale of World Today Press books, the process of translation, and the status of reprints. At the end of the study, there are several conclusions. The paperback revolution has contributed to the spread of American culture. World Today Press had a certain degree of influence on Taiwan's intellectuals at the time. For example, American literature had gradually became a major axis in foreign languages. Brought to the introduction of democratic thoughts and economic conditions; due to the relationship between the publishing contract and the characteristics of the book selection at the time, it is difficult to reprint the book, and Obstructions were copyright and timeliness of books. World Today Press was the result of the end of the paperback revolution. It also proposes several suggestions for subsequent researchers, such as the oral history of the relevant people, the reference status of books, and the search for American archives.