行動即時通訊和主觀幸福感的關聯性：社群網站的使用和社會資本的角色

Understanding the Relationship between Mobile Instant Messaging and Subjective Well-being: The Role of Social Networking Sites and Social Capital

汪新亞(Wang Hsin-Ya)

指導教授 ： 施琮仁

國立政治大學/傳播學院/國際傳播英語碩士學位學程(IMICS)/碩士(2021年)

https://doi.org/10.6814/NCCU202100707

摘要

社群媒體網站和即時通訊科技的普及，降低通訊所花費的時間及費用成本，讓人們的溝通更順暢，此外，同時使用多種社群工具也成為逐漸成為趨勢。過去研究亦有不同論點，有研究認為多使用社群媒體能夠增加彼此間的連結，並創造更高的幸福感。然而，也有學者指出，高度使用社群媒體會導致資訊過載 (information overload)、與實體社會脫節等影響。然而，過去研究多著重於單一媒介的使用行為及影響，鮮少探討彼此間的相互作用，且多探討Facebook, Twitter等對公開的社群平台，較少將通訊為主的即時通訊軟體作為主要研究主體。本研究旨在探討即時通訊軟體LINE使用與主觀幸福感的關聯性，社會資本理論 (social capital theory) 的中介效果及Facebook使用的調節作用也是本研究探究之重點。

本研究採用台灣傳播調查資料庫2018年調查資料，結果顯示將LINE作為高度通訊使用與主觀幸福感為負相關，而連結式社會資本與主觀幸福感為正相關。然而，橋接式、連結式社會資本對於LINE使用與主觀幸福感的中介效果不顯著，Facebook使用對於中介效果也沒有調節作用。本研究啟發了在使用多種社群媒體下如何維持、創造相對的社會資本，讓用戶可因此增加幸福感，針對即時通訊軟體的通訊使用動機也提供實質建議供參考。

關鍵字

Facebook ； 連結式社會資本 ； 橋接式社會資本 ； LINE ； 即時通訊 ； 社群網路 ； 主觀幸福感 ； 使用與滿足

並列摘要

With the emergence of social networking sites (SNS) and mobile instant messaging (MIM) technologies, people nowadays can communicate in real time at nearly no cost. In addition, using multiple social media platforms has become ubiquitous. While most previous studies have focused only on separate media platforms and have not attended to their reciprocal effect, this study explores the effect of LINE and Facebook use on an individual’s subjective well-being (SWB) from a social capital context. Furthermore, drawing on the uses and gratification framework, this study also examines how LINE use, with the motivation of social connection, impacts one’s SWB.

This research employed data from the Taiwan Communication Survey (TCS) in 2018. Results indicated that LINE use, with high social connection motivation, is negatively associated with individuals’ subjective well-being. Secondly, bonding social capital is positively related to SWB. Thirdly, both bonding social capital and bridging social capital did not mediate the relationship among LINE use and SWB. The findings contribute to the understanding of social capital theory in the context of MIM and multiple media usage. It has implications for users who aim to use communication tools in a healthy way. Additionally, it provides several suggestions for practitioners developing instant messaging services in the future.

並列關鍵字

Facebook ； bonding social capital ； bridging social capital ； LINE ； mobile instant messaging ； social networking sites ； subjective well-being ； uses and gratification

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