全球電腦系統大廠間產品價格競爭激烈,致液晶顯示器產品之售價及毛利受到衝擊,加上液晶顯示器業者,在歷經過去幾年液晶面板產能過度擴張,及近年來低價電腦之盛行,國際間各電腦系統大廠之價格競爭日趨激烈,致使液晶顯示器的價格及毛利均漸趨薄弱。 T公司自創業以來,即不斷致力於產品創新及品質與售後服務的提昇,不斷朝高解析度、小體積、重量輕、客製化之產品設計,以開拓不同產品之應用領域,顯示其行銷策略及開發市場能力早已備受肯定。 品牌經營與管理一直是近幾年來台灣企業積極發展的方向之一,但是過去台灣的產業結構以代工為主,因此在轉型發展品牌的過程中面臨了許多問題和挑戰,液晶顯示器產業一直以來都是相當競爭激烈的,而且產品週期很短,因此不斷的創新求變,尋找目標市場與定位過程是相當重要的一環。
The world's computer systems, intense price competition among manufacturers, liquid crystal display products selling prices and gross profit by To shocks, coupled with liquid crystal display industry in the past few years after the excessive expansion of LCD panel capacity, and the prevalence of low-cost computers in recent years, international manufacturers of various computer systems become increasingly intense price competition, causing panel prices and margins are getting weakening. T-company, since the venture, which continued commitment to product innovation and enhancement of quality and service continuously in the high-resolution, small size, light weight, custom product design, to explore applications of different products, indicating marketing strategy and development of market power has already been affirmed. The post of brand management and management of enterprises in Taiwan in recent years one of the positive direction of development, but in the past Taiwan's industrial structure to OEM manufacturing, so the development of the brand in the process of transition faced many problems and challenges Liquid crystal display industry has always been very competitive, and very short product cycles, so continuous innovation, to find the target market and positioning is a very important part of the process.