台灣預防醫療產業分析與競爭策略之研究

Study of competitive strategy and industrial analysis for the "Preventive Medicine "in Taiwan

陳國維(kuo-wei kevin Chen)

指導教授 ： 郭文忠博士

元智大學/管理學院/管理研究所/碩士(2003年)

摘要

台灣自1995年開辦全民健保以來，全國國民都可得到國家的醫療照顧，而且從現代醫學多年來發展所建立之基礎來看，現有醫學研究對流行病學研究分析，或疾病症狀之治療掌控，效果迅速卓著。不過，對於現代社會許多之慢性疾病，卻很難獲得有效的根治。
雖然預防檢測、醫療技術及藥物方面已有相當大的改良與發展空間，但也由於過度分工及過度依賴儀器，漸漸失去對疾病與整個人體的宏觀；忽略了靈性與健康間的微妙關係，造成醫病不醫人、診斷能力減退、及大量的醫療浪費，對於真正潛伏於人體內之病因，卻無法更深層的洞悉或被忽略。因此，如何藉由建構更完整有效的預防系統與醫療技術，根本有效醫治疾病並改善人類健康，便是一值得探討之課題。
本研究希望透過對現有醫療產業的探討後，能進一步分析預防醫學完整治療產業之蓬勃發展的可行性，並發展相關可能的策略經營方針。
本研究結果發現預防醫療(或整體醫療)體系確實有其發展的必要性存在。其原因如下：(1) 醫療過度分工，易產生醫病不醫人的缺憾與迷失；(2) 醫學模式轉變，單純的專業(科)性醫療照顧；已不能適應及滿足人們的健康需求；(3) 疾病預防已成為未來必然之趨勢。除此之外，當企業欲進入積極開拓預防醫療市場時，亦應配合：生物醫學科技之創新與發展之結合、建立人才的培養與認證、擴大觀念與教育之普及、政府單位的政策支持、產業內各組織(或單位)應誠心捐棄私見，以更包容的心態共同因應傳統醫學；刻意的排擠及可能之挑戰，方能進一步快速帶動預防醫療產業之發展與成長。

關鍵字

預防醫學完整治療

並列摘要

In Taiwan, the National Health Insurance policy was officially enforced in 1995. Since then, all nationals have received medical care from the nation. The medical science having been developed today has been prominent in performance in endemic disease research and analysis as well as therapy and control of symptoms of diseases but, on the other hand, can hardly cure chronic diseases radically in our society.
Indeed, preventive examination and tests, medical technology and medicines have been improved and developed significantly. With excessive division of labor and dependence of instruments, they are gradually no longer in macroscopic vision over diseases and entire human body. They ignore the delicate ties between spirituality and health, leading to declining performance in medication and diagnosis as well as huge waste of medical resources. They could not have an insight into or even overlook the actual causes of diseases hidden inside human body. How to radically cure diseases and enhance human health? This becomes a lesson deserving our profound probe.
In the present study, we try to probe into the medical industry today to further analyze preventive medication and study the feasibility of boosting integral medical cure industry and, in turn, to develop relevant possible strategic management accordingly.
The outcome of the present study indicates that development of preventive medical system (or integral medical science) is indispensable. The reasons: (1) The excessive division of labor in medication tends to lead to the shortcomings of curing diseases only, but not humans. (2) With transformation in medical science, specialist medical care alone could no longer satisfy human demand for health. (3) It is the indispensable trend for the disease be prevented in the future. Besides, while enterprises are readying to develop the markets of preventive medical science, they are advised to team up with innovation and development in combination of biological medical technology, build systems to groom and certify talents, expand conceptual and educational popularization, government support in policies. All organizations (or units) inside industries should faithfully orient themselves without departmentalism to traditional medical science and tackle possible challenges before they could boost development and growth of preventive medical industry promptly.

並列關鍵字

Preventine Medicine & Integrative Therapy

參考文獻

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